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| On set...5 - 4 3 - 2 - 1 - SHOOT!!! |
Mashmo Land Investment Trust is proud to be one of the sponsors of Soul Food, a Midlands State University (MSU) Film and Theatre Arts Department production.
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| Scene of the filming |
Directed by Derby Bheta and co-produced by Tariro Chingozho December and Appreciate Makadho, Soul Food is set out on the task of creating the best visual media productions for both the Zimbabwean and the international audience.
"We hope to finish filming by August 2015," informed December.
"We will also have the short film posted on online Zimbabwean television platforms such as Blacktoe TV and TV Yangu by September 2015."
The producers were worried that the film industry is greatly concentrated to the capital city (Harare) making film sets monotonous.
"Against the backdrop, we aim to revamp the films by using new exotic landscapes such as those found in Gweru."
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| Appreciate Makadho and Robson Moyo |
The 13-minute production will have a narration of modern-day society, investing more in presenting a relevant story told in the best way possible.
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| Inside The Carousel |
Says Makadho : "A more professional business approach route will be taken to give the film a corporate appeal attracting other similar corporate entities to invest into, and sponsor the project."
Mashmo Chief Executive Officer Robson Vunganai said the company felt compelled to partner with the makers of the film as part of their community development efforts.
"Gweru is our home, and Mashmo being a local brand, we saw it worthwhile to support the film producers efforts, especially considering that they are from a local tertiary institution.
"Where else would a company want to channel resources other than towards education?"
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